Posted on December 19, 2012 - williamkemp789
Philips Electronics Singapore has recently launched the plus project singapore that aims to find the health and well-being issues that affect Singaporean customers. The plus project attempts to interact with the community and hopes to gather information on health and well-being issues faced by its local customers.
Philips supported by a digital agency Tribal DDB who created the social media campaign that drives Singaporeans to vote for the five unique ideas developed by Philips to improve its local customer’s quality of life.
Its ideas range from healthy living, healthcare, parenting and liveable cities, the most voted idea will be invested by Philips which has a project cost of US$50,000. The campaign will run until the end of November and covers areas such as Singapore, Thailand, and Indonesia.